ThredUp
RENDERING
SIGNAGE
Client
ThredUp
Role
Creative Director, Art
Deliverables
Presale Presentation, Concept Development, Event Signage, Design Renderings, Installation Design, Social Posts
Results
Generated major buzz during Earth Month, positioning thredUP as a leader in sustainable fashion.
INFLUENCER POSTS
For Earth Month, ThredUp wanted a moment no one could walk (or scroll) past. Enter the Tunnel of Pre-Loved: a heart-shaped installation built from 1,000 pounds of secondhand clothing and dropped inside a fast-fashion mall.
Creative direction from presale through post-sale execution shaped a bold, joyfully chaotic space, complete with a surprise Laufey performance, that turned sustainability into a spectacle and made secondhand the star.
IG STORY
