Infiniti QX80
To debut the QX80 at Stagecoach, Infiniti wanted an experience as bold as the car itself. We turned its signature LED headlights into a creative anchor at Gallery Desert House, transforming the desert into a choreographed light show complete with DJ Millie and a 360° photo studio, redefining what a luxury auto launch could look like.
Client
Infiniti
Role
Creative Director, Brand Strategy
Deliverables
Concept, Copy, Pitch Deck, Design Integration into IRL event
Results
Infiniti became a presenting partner for future Gallery House experiences, generating over $4M in revenue for the GMG agency.
Credit
Group Photographer: Helen Perez/Gallery Media Group-Event Team: Anna Plaks, Summer McGrovern- Influencer Team: Noel Pescetto-Talent Team: Dylan MacNamara
