The New New Yorker
The challenge was to reimagine a cultural icon for a younger, bolder audience. Inspired by East Village graffiti, editorial collage, and lived-in mood boards, I helped create a visual identity that felt as layered and expressive as New York itself, vibrant, unpolished, and full of attitude.
Client
The New Yorker
Role
Designer, Creative Director
Deliverables
Concept, Copy, Magazine Layout, Logo, Visual Language, Color Palette
MAGAZINE LAYOUT
VISUAL LANGUAGE
FONTS
LOGO
MERCH & MOCKS
