San Diego Zoo
Post-COVID, the Zoo needed to reintroduce itself in a way that felt safe but never sterile.
To elevate standard b-roll and reconnect with families, I pitched the idea of using playful scribbles and graphic overlays to bring warmth, movement, and energy to the footage.
Working closely with the video and animation teams at ATTN:, we built a colorful, character-filled visual system that made every frame feel alive.
Client
San Diego Zoo
Role
Creative Director, Design Director
Deliverables
Custom Videos, Visual Language
Results
Award-winning campaign as one of the Top 100 Branded Content Partnerships of 2020.
Designer: Zachary Gibson
Producer: Frankie Guadagnino
