The Last Drop Beauty Awards
Client
PureWow
Role
Creative Director, Art
Deliverables
Color Palette, Logo, Web Page, Presentation
Results
Drove new brand partnerships with top beauty clients by establishing PureWow’s editorial authority in the beauty space.
We set out to design a signature award badge that positioned PureWow as a trusted voice in beauty and helped attract new partnerships.
The result was The Last Drop Beauty Awards, a sleek, editor-approved program that spotlighted the products our team truly swears by, from the mascara that never runs to the lip mask we can’t live without.